Here’s an overview of character design process.
In order to create something unified and consistent, I created a brand and a story of the universe where the characters can play an important role in the development of the game and implicitly in the graphic quality of the project
Because any great creation starts with small steps, I started sketching the first character ideas starting from the Chibi culture in Japan. After a few sketches, I decided which of these ideas could have potential in the game universe.
Outlining the idea even more, I moved to the digital part where I sculpted and modeled the characters. Using Blender I retopologized the characters and rigged them to use the same models in as many poses as possible.
And the most satisfying step in this whole process is developing the characters in a scene and rendering them using textures and lights. I decided on having very bright scenes, especially relying on the light from above, this being the strongest to emphasize the characters' features.